Free Ebook Consumer Behavior: Building Marketing Strategy, by Delbert Hawkins
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Consumer Behavior: Building Marketing Strategy, by Delbert Hawkins
Free Ebook Consumer Behavior: Building Marketing Strategy, by Delbert Hawkins
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Consumer behavior: building marketing strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
- Sales Rank: #1742788 in Books
- Published on: 2014
- Original language: English
- Number of items: 1
- Dimensions: 24.02" h x 2.80" w x 18.50" l, 2.20 pounds
- Binding: Paperback
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